The Hong Kong International Film Festival Society (HKIFFS) is a charitable, non-profit and non-governmental organisation dedicated to the discovery and promotion of creativity in the art and culture of film. The Society is committed to making world cinema accessible and affordable to the public. It organizes the annual flagship the Hong Kong International Film Festival (HKIFF) and the Hong Kong – Asia Film Financing Forum (HAF) in March and April. Another annual highlight is the Summer International Film Festival (SummerIFF) held every August. The repertory HKIFF Cine Fan Programme was launched in April 2013 with the aim to enrich and deepen the experience of Hong Kong moviegoers through a monthly programme of contemporary, retrospective and thematic showcases. Through its annual programmes, the Society promotes international appreciation of Asian, Hong Kong and Chinese film culture; introduces world cinema to Hong Kong audiences; and continues to underline Hong Kong's key position in the international film community. HKIFFS's dedication to quality and intelligent programming, its devotion to the discovery of new areas of filmmaking in Asia and China, its exceptional work for Hong Kong cinema, seminars and acclaimed publications, gives it a unique and respected international reputation that helps promote Hong Kong cinema at home and abroad.