By the end of the year, the global gaming market is estimated to be worth $152.1 billion, with 45 percent ($68.5 billion) coming from mobile gaming. The Asia-Pacific region remains the largest gaming market, accounting for revenue totalling $72.2 billion in revenue. With the exponential growth of mobile gaming, users are actively creating their own services and entertainment experiences. Connections between creative and cultural sectors are strengthening, giving rise to global gaming IP trading. In this new era of cultural and creative industries, what factors drive change in the mobile gaming industry? And is the global gaming industry set for further value and growth?