Major Hong Kong developer New World Development Co Ltd is promoting the Silicon Valley culture in the Guangdong-Hong Kong-Macao Greater Bay Area, nurturing small and innovative enterprises by providing opportunities for them to participate in the cultural, innovative and architectural projects in the region. “NWD’s concept is to incubate local small enterprises with innovative ideas and designs to provide them a platform to grow. And we want to replicate it in the Bay Area and other cities on the Chinese mainland,” said Jeff Tung Jing-kong, senior project director at the Project Management Department of New World Development. During the Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Cultural and Creative Industries Awards Ceremony on Friday, co-organized by China Daily and the Hang Seng University of Hong Kong, Tung said that Hong Kong architects are closely engaged on the Chinese mainland building industry with their extensive international exposure and experience, and are acquainted with new designs and new technologies. Meanwhile, the opportunities arising in the Bay Area could provide more opportunities for cooperation and achievement among the region. “The industry is evolving at a fast pace, and Hong Kong architects have to prepare to enrich themselves with new knowledge and technologies as the new generation in architecture on the Chinese mainland is fueled with full potential,” Tung said. Featuring the revitalization of Tsim Sha Tsui in the 1980s and 1990s, Victoria Dockside was developed by New World Development, which brought together more than 100 designers and architects to make waves with a ripple of exciting theatrical, art and cultural happenings at the city’s historic heart, Victoria Harbour. As the heart of Victoria Dockside, the newly opened cultural-retail destination K11 Musea connects and guides visitors among landmarks in the district as well as to the waterfront. To revive romantic ambience with Victoria Harbour as a backdrop, the Avenue of Stars and Salisbury Garden adopted a simple but people-oriented design, as well as environmental protection measures, Tung said. After the renovation, the Avenue of Stars got eight times more greenery, seven times more shading, and twice the seating capacity as before. The seating set up at the waterfront was designed with ideas to better serve the people. In addition, the group strives to apply innovative products for sustainable development in projects. For example, the low-energy consumption LED lighting design provides lighting, a power supply, a mobile signal and loudspeakers at the Avenue of Stars. A wave energy demonstrator has been introduced there to raise public awareness on renewable energy, Tung said. Together with landscape architect James Corner and his team, NWD opened up the space of Salisbury Garden and included an expansive, welcoming lawn in the center with doubled exhibition space which bring visitors closer to the waterfront and offer alternate views and experiences walking along the Avenue. Through the completion of Victoria Dockside, “we are connecting withVictoria Harbour to the people”, Tung said.

2019年9月6日 香港：首届“粤港澳大湾区杰出文创产业颁奖典礼”今日在香港举行，近200名来自政商学界的高端人士出席。 “粤港澳大湾区杰出文创产业奖”创办于2019年，旨在表扬优秀大湾区优秀的文创企业及机构。 评选活动由香港恒生大学主办，中国日报协办。活动根据评奖指标，以新闻及互联网信息服务、内容创作生产及创意设计服务等七大文创产业类别，在140家入围企业中评选出20家获奖企业，包括：迅雷网络技术、城市当代舞蹈团、华强方特、橙天嘉禾娱乐、三联书店、凤凰卫视、南方出版传媒、麦肯世界、严迅奇建筑师事务所、丝路视觉、阅文集团、海洋公园、中华商务、深圳市漫步者、英皇娱乐、香港演艺学院和微辣文化等。 香港艺术发展局主席王英伟出席本次活动并致辞，他说：文创产业做到“和而不同”，便能走出一条康庄大道。创意产业讲求创新，“不同”不代表会互相排斥，而是会令业界更加和谐美丽。业界要用“和而不同”的概念，发展粤港澳大湾区的文创产业。 恒生大学校长何顺文在致辞中指出，文创产业对经济实力发展有举足轻重的作用。可以预见，文创产业的发展与大湾区的联合，使香港身处两大机遇洪流之中。 香港恒生大学校董兼校务委员会主席郑慕智表示，文化创意产业合作是粤港澳大湾区发展的关键驱动器，文化创意产业是香港迈上高增值、多元化经济的新动力。在全球化的架构下，粤港澳大湾区传统制造业面临很大挑战，更需要利用文化创意产业提高竞争力，促进第三产业及高端服务业的发展。粤港澳大湾区要进一步探讨促进文化产业合作，取长补短。 评选委员会由香港恒生大学文化及创意产业文学士课程主任许焯权牵头，并由澳门理工学院艺术高等学校校长兼文化创意产业教学暨研究中心主任徐秀菊、上海戏剧学院院长黄昌勇、南方科技大学党委副书记兼深圳大学文化产业研究院院长李凤亮，和北京大学文化产业研究院副院长向勇组成。 在随后进行的题为“文创湾区：数字时代的文创创意产业发展新趋势”的专题研讨会中，四位演讲嘉宾围绕主题进行讨论。编导出身的红点子创作（香港）有限公司创办人暨行政总裁李嘉俊，近年来抛开传统，大力研究发展AR及VR技术，并应用于媒体业务中。他为颁奖典礼带来了一位“虚拟主播”，并表示，香港拥有国际大都市的天然优势，再加上过去几十年间作为西方和东方交汇之地，潜移默化地吸收着中西合璧的创意元素，这是香港与生俱来的优势。如何借助粤港澳大湾区和“一带一路”倡议的东风令本土的创作人进一步发挥这一优势，是一个需要持续关注的话题。 时尚饰品品牌Ejj珠宝的创办人兼创意总监邵燕宁认为，在时尚产业领域，內地和香港都积极提供了一系列孵化项目的政策支持。然而相较于直接派发资金，商业配对服务和办公场地的支持性政策，在帮助香港本土设计师开辟大陆市场，特别是了解粤港澳大湾区框架内珠江三角洲九座城市的不同文化方面卓有成效。 新世界发展有限公司提倡创意设计及建筑新思维，其项目管理部高级项目总监董正纲坦言，新世界集希望以文化、科技及国际视野，在大湾区建设地标，冀打造大湾区成为文化硅谷区，促使香港乃至湾区形成孵化科技、创意及文化产业的中心。 作为香港本地资深建筑师，严迅奇建筑师事务所有限公司主持严迅奇在西九故宫博物馆项目中担任重要角色，他认为，科技可以将建筑提升到另一个层次，但建筑始终是一个以人为主导的活动，而科技只不过是协助的工具，我们需要更加仔细地思考人和科技的关系。（完） 有关香港恒生大学文化及创意产业（荣誉）文学士学位课程 香港恒生大学文化及创意产业（荣誉）文学士学位课程，致力培育学生成为社会创新与知识型经济发展的新动力。课程提供多方位的综合培训，向学生传授文创产业的专业知识和理论、商业基础知识，更着重语言能力和沟通技巧的培训，透过多元化的教学模式，学生学习如何以现代观念和世界视野了解文创产业。课程同时鼓励学生探索文化和创意，从跨学科视野，增进文创产业发展及运作的知识。 有关中国日报 中国日报是中国国家英文日报，创刊于1981年，拥有报纸、网站、移动客户端、脸谱、推特、微博、微信、电子报等十余种媒介平台，全媒体用户总数超过2亿。截至2019年8月，我报微博粉丝数超过4450万；微信订阅人数581万，客户端全球下载用户超过2200万，是我国唯一下载量过千万的英文新闻客户端；脸谱账号粉丝数超过7900万，位居全球媒体账号粉丝数第二位；推特账号粉丝数420万。 媒体垂询： 洪梦求 小姐 电话：(852) 3465 5427 电邮：melody@chinadailyhk.com

2019年9月6日 香港：首屆「粵港澳大灣區傑出文創產業頒獎典禮」今日在香港舉行，近200名来自政商學界的高端人士出席。 「粵港澳大灣區傑出文創產業獎」創辦于2019年，旨在表揚優秀大灣區優秀的文創企業及機構。 評選活動由香港恆生大學主辦，中國日報協辦。活動根據評獎指標，以新聞及互聯網信息服務、內容創作生產及創意設計服務等七大文創產業類別，在140家入圍企業中評選出20家獲獎企業，包括：迅雷網絡技術、城市當代舞蹈團、華強方特、橙天嘉禾娛樂、三聯書店、鳳凰衛視、南方出版傳媒、麥肯世界、嚴迅奇建築師事務所、絲路視覺、閱文集團、海洋公園、中華商務、深圳市漫步者、英皇娛樂、香港演藝學院和微辣文化等。 香港藝術發展局主席王英偉出席本次活動并致辭，他說：文創產業做到「和而不同」，便能走出一條康莊大道。創意產業講求創新，「不同」不代表會互相排斥，而是會令業界更加和諧美麗。業界要用「和而不同」的概念，發展粵港澳大灣區的文創產業。 恆生大學校長何順文在致辭中指出，文創產業對經濟實力發展有舉足輕重的作用。可以預見，文創產業的發展與大灣區的聯合，使香港身處兩大機遇洪流之中。 香港恆生大學校董兼校務委員會主席鄭慕智表示，文化創意產業合作是粵港澳大灣區發展的關鍵驅動器，文化創意產業是香港邁上高增值、多元化經濟的新動力。在全球化的架構下，粵港澳大灣區傳統製造業面臨很大挑戰，更需要利用文化創意產業提高競爭力，促進第三產業及高端服務業的發展。粵港澳大灣區要進一步探討促進文化產業合作，取長補短。 評選委員會由香港恒生大學文化及創意產業文學士課程主任許焯權牽頭，並由澳門理工學院藝術高等學校校長兼文化創意產業教學暨研究中心主任徐秀菊、上海戲劇學院院長黃昌勇、南方科技大學黨委副書記兼深圳大學文化產業研究院院長李鳳亮，和北京大學文化產業研究院副院長向勇組成。 在隨後進行的題為「文創灣區：數字時代的文創創意產業發展新趨勢」的專題研討會中，四位演講嘉賓圍繞主題進行討論。編導出身的紅點子創作（香港）有限公司創辦人暨行政總裁李嘉俊，近年來拋開傳統，大力研究發展AR及VR技術，並應用於媒體業務中。他為頒獎典禮帶來了一位「虛擬主播」，并表示，香港擁有國際大都市的天然優勢，再加上過去幾十年間作為西方和東方交匯之地，潛移默化地吸收著中西合璧的創意元素，這是香港與生俱來的優勢。如何借助粵港澳大灣區和「一帶一路」倡議的東風令本土的創作人進一步發揮這一優勢，是一個需要持續關注的話題。 時尚飾品品牌Ejj珠寶的創辦人兼創意總監邵燕寧認為，在時尚產業領域，內地和香港都積極提供了一系列孵化項目的政策支持。然而相較於直接派發資金，商業配對服務和辦公場地的支持性政策，在幫助香港本土設計師開闢大陸市場，特別是瞭解粵港澳大灣區框架內珠江三角洲九座城市的不同文化方面卓有成效。 新世界發展有限公司提倡創意設計及建築新思維，其項目管理部高級項目總監董正綱坦言，新世界集希望以文化、科技及國際視野，在大灣區建設地標，冀打造大灣區成為文化硅谷區，促使香港乃至灣區形成孵化科技、創意及文化產業的中心。 作為香港本地資深建築師，嚴迅奇建築師事務所有限公司主持嚴迅奇在西九故宮博物館項目中擔任重要角色，他認為，科技可以将建築提升到另一個層次，但建築始終是一個以人為主導的活動，而科技只不過是協助的工具，我們需要更加仔細地思考人和科技的關係。 有關香港恒生大學文化及創意產業（榮譽）文學士學位課程 香港恒生大學文化及創意產業（榮譽）文學士學位課程，致力培育學生成為社會創新與知識型經濟發展的新動力。課程提供多方位的綜合培訓，向學生傳授文創產業的專業知識和理論、商業基礎知識，更著重語言能力和溝通技巧的培訓，透過多元化的教學模式，學生學習如何以現代觀念和世界視野了解文創產業。課程同時鼓勵學生探索文化和創意，從跨學科視野，增進文創產業發展及運作的知識。 有關中國日報 中國日報是中國國家英文日報，創刊於1981年，擁有報紙、網站、移動客戶端、臉譜、推特、微博、微信、電子報等十餘種媒介平台，全媒體用戶總數超過2億。截至2019年8月，我報微博粉絲數超過4450萬；微信訂閱人數581萬，用戶端全球下載用戶超過2200萬，是我國唯一下載量過千萬的英文新聞用戶端；臉譜帳號粉絲數超過7900萬，位居全球媒體帳號粉絲數第二位；推特帳號粉絲數420萬。 媒體垂詢： 洪夢求 小姐 電話：(852) 3465 5427 電郵：melody@chinadailyhk.com

Elaine Shiu, chief brand officer of Ejj Jewelry, usually draws flashes of inspiration for new jewelry design whenever she’s in the air en route to her factory in Italy. With her mobile phone in airplane mode and no other distraction standing in the way, the 12-ish flight hours — more often than not — offer her perfect conditions for coming up with dashing models for new art pieces. Flying in the face of an industry where consumers, especially in Hong Kong, tend to be conservative when it comes to innovation and stick to their own cup of tea all the time, Shiu’s designing talent has shifted to somewhere more broad-minded as she has spotted another market just north of the Hong Kong boundary — the nine-city cluster that, together with Hong Kong and Macao, makes up the Guangdong-Hong Kong-Macao Greater Bay Area. As southern China’s economic powerhouse, the Bay Area, with its burgeoning economy and a total population of about 70 million, boasts tremendous market potential that remains untapped for EJJ. Shiu says consumers on the Chinese mainland value and chase new jewelry designs, and are more open-minded to new technology such as 3D printing, while prices seem to be no big deal to them. Unperturbed by traditional taboos in Hong Kong’s market, Shiu can test the waters with various patterns and models in the Bay Area cities on the mainland, including fashionable Dongguan. At the same time, Ejj’s products are not only delicately designed, but also technology-driven, as a certain chunk of them are made in Italy and produced with mature 3D printing technology. It’s a bold move in the industry as many traditional consumers tend to be skeptical about the reliability of the technology and the production process and what the products are made of. Yet, they’re warmly embraced by consumers in the Bay Area as many of Ejj’s customers think highly of the new technology application, according to Shiu, who believes that 3D printing is a future trend in jewelry design. The icing on the cake for Ejj is that the design spearheaded by Shiu merges features of East and West. As “Peyton” — one artifact of such kind designed by Shiu — was inspired by the walls of China’s Forbidden City and, through Italian 3D printing technology, a Chinese knot model was forged. The golden walls carry ancient meanings, and the contrasting vivid blue background culminates in a fashionable and trendy product combining traditional Chinese and modern culture. Ejj has trained its sights on the nine-city cluster on the mainland for the next one to two years, allocating some 70 percent of its business there to take advantage of the relatively low production costs, as well as a great number of deep-pocketed consumers in the Bay Area.

Technology could lead the construction industry to a new stage, but technology is no more than a tool since the sector is led by human beings, Hong Kong architect Rocco Yim Sen-kee told China Daily in an interview. Architecture needs imagination, but cannot be accomplished just by imagination, he said. Yim believes technology could make some of architects’ ideas come true, he said after winning an award at Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Cultural and Creative Industries Awards Ceremony on Friday. “The development of technology enables us to have a concept of the design via illustrations of architecture and 3D printing models. On this basis, we can further make more studies and discuss more with others,” said Yim, founder of Rocco Design Architects Ltd. In addition, he said, technology could help produce certain elements and components when construction is underway. The architect has been responsible for the design of many iconic buildings in the city, including the International Finance Centre in Central and the Central Government Complex at the Tamar site. Yim was appointed the design architect for the Hong Kong Palace Museum in 2017. The final design for the new addition to the West Kowloon Cultural District had already been unveiled. He said all the rough design work has been completed. What is left now are details that need to be ironed out after talks with the museum curator and other involved officials. The main project of the Palace Museum began months earlier. The planned building has been likened to a vase or an ancient Chinese cauldron. “Basically, it’s a contemporary building presenting traditional culture. The material and the shape are quite contemporary. But we hope it could evoke antiquity. It is more about the temperament of the building,” Yim said. He expects the museum could “have a dialogue between generations” with other buildings in the cultural district, as there will be a comparison of “the old and the new”. Yim used to describe the Palace Museum as his most challenging museum project, considering the limited land area. To make the best use of that, he has to have the building extend up in the air. Museum designs normally have two or three floors with wider areas, while the Palace Museum in Hong Kong will be a five-story building. It will interconnect galleries on different floors and three central atriums with views of the harbor. Discussing government projects, Yim said that public space will usually be larger in these kinds of projects. For example, the government headquarters at Tamar wasted some sea views and brought more public usage right to the middle of a government complex. “I proposed to do that, and the government agreed. It turns out we succeeded and had a quite good result,” he said. The complex now has become a public thoroughfare, with lots of people going through, and is a link between the waterfront and the inner city.

Sep 6, 2019, Hong Kong: Co-organized by Hang Seng University of Hong Kong and China Daily, the “Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Cultural and Creative Industries Awards Ceremony”, plus a panel discussion entitled “Cultural and Creative Bay Area: New Development Trends of Cultural and Creative Industries in the Digital Era”, was held in Hong Kong. Dr. Wilfred WONG Ying-wai, GBS, JP, Chairman, the Hong Kong Arts Development Council, delivered the keynote address after the opening remarks. He said the cultural and creative industries should pursue “harmony in diversity”, and if they can achieve this goal, the future will be very bright for them. The cultural and creative industries have to be innovative and diversified, but that don’t have to mean they are mutually exclusive, they can develop in harmony. That’s why we need the concept of “harmony in diversity” to develop cultural and creative industries in the Guangdong-Hong Kong-Macao Greater Bay Area. Prof. Simon Shun-Man HO, President, The Hang Seng University of Hong Kong, said the cultural and creative industries play a decisive role in the development of economic strength. It is predictable that both industries, together with the Guangdong-Hong Kong-Macao Greater Bay Area, could provide limitless opportunities for Hong Kong. Dr. Moses Mo-Chi CHENG, OBE, GBS, GBM, Member of Board of Governors and Council Chairman, The Hang Seng University of Hong Kong, said the cooperation of the culture and creative industries among Guangdong-Hong Kong-Macao Greater Bay Area is the key driver for the region’s development. Meanwhile, the cultural and creative industries bring momentum to Hong Kong to develop high-value added industries and a diversified economy. Under the globalization, the traditional manufacturing in the Bay Area is facing great challenge where cultural and creative industries are needed to boost competitiveness and fuel the growth in high-end service sector. The Bay Area needs to further promote cooperation in the cultural and creative industries and learn from each other's strong points and offset the weakness. Mr. ZHOU Li, Editorial Board Member, China Daily Group; Publisher & Editor-in-Chief, China Daily Asia Pacific said, today, cultural and creative industries have been at a stage of high-speed development. If the Guangdong-Hong Kong-Macao Greater Bay Area aims for a world-class city cluster, it not only requires booming economy, healthy livelihood, open innovative atmosphere, but also has to build a world leading cultural center. It relies on prospective projects and outstanding cultural enterprises. The Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Cultural and Creative Industries Awards, launched in 2019, is in recognition of the outstanding performance of companies and organizations in the cultural and creative industry sectors in the Greater Bay Area. A total of 20 companies were selected as winners among 140 shortlisted enterprises. The awards affirm the efforts and achievements of the award-winning companies and organizations and promote public recognition and understanding of cultural and creative industries in the Greater Bay Area. The panel of judges was led by Prof. Desmond Cheuk-Kuen HUI, Director, BA-CCI Programme, The Hang Seng University of Hong Kong; It comprised professors and experts, including Prof. Hsiu-Chu Hsu, Director, School of Arts, Macao Polytechnic Institute; Prof. HUANG Changyong, President, Shanghai Theatre Academy; Prof. LI Fengliang, Vice-Chairman of Council, Southern University of Science and Technology; and Prof. XIANG Yong, Vice Dean, Institute for Cultural Industries, Peking University. A following panel discussion, themed “Cultural and Creative Bay Area: New Development Trends of Cultural and Creative Industries in the Digital Era”, had four distinguished speakers -- Mr Kevin LEE, Founder & CEO, Redspots Creative (HK) Company Limited; Ms. Elaine SHIU, Founder and Chief Brand officer, Ejj Holding Limited; Mr. Jeff TUNG, Senior Project Director, New World Development Company Limited; and Dr. Rocco YIM, Principal, Rocco Design Architects Associates Limited. They exchanged views and interacted with more than 200 delegates on the topic. Mr Kevin LEE said that known as an international metropolis, coupled with its unique status as a place where East meets West, Hong Kong has what it takes to make a difference in the cultural and creative industries. How to ride high on the Guangdong-Hong Kong-Macao Greater Bay Area mega plan and the Belt and Road initiative to help local creators give the advantages to full play remains as an issue that should be closely watched. Ms. Elaine SHIU said governments from the Chinese mainland and Hong Kong today have offered a whole package of incubation programs to support the development of the fashion industry. Compared with the funding support, however, the provision of business matching services and office areas helps the city’s designers to make inroads into the mainland market in a more effective manner, especially acquainting them with the different cultures of the nine neighboring cities in Guangdong across the Guangdong-Hong Kong-Macao Greater Bay Area. Mr. Jeff TUNG said New World Development - with its edge on culture, technology and international vision - is aimed at building the Greater Bay Area into a Silicon Valley on culture front, in an effort to facilitate Hong Kong, along with the rest ten cities within the city-cluster to be the incubation center for technology, innovation and culture. Dr. Rocco YIM said, while technology is capable of bringing engineering to the next level, it is - at the end of the day - an auxiliary tool, and engineering will always be dominated by human beings themselves. The relationship between technology and human beings is something we have to think in a more comprehensive manner. (END) About Hang Seng University of Hong Kong- BACCI The Bachelor of Arts (Honours) in Cultural and Creative Industries programme (BA-CCI) of the Hang Seng University of Hong Kong adopts a diverse range of approaches towards understanding and analysing the industries while immersing students in the discipline through design or production of cultural and creative related products, services and businesses with local, Greater China and global perspectives. The programme encourages students to explore the meaning of culture and creativity in the ever-changing business and management contexts of industries. It will equip students with the business skills and management expertise required of business leaders and entrepreneurs in the era of creative and knowledge-based economy. About China Daily China Daily, established in 1981 as the national English-language newspaper, has developed into a multi-media information platform combining newspapers, websites and apps with a strong presence on Facebook, Twitter, SinaWeibo and WeChat. It serves more than 200 million readers all over the world and is a default choice for people who read about China in English. The group plays an important role as a channel for information exchanges between China and the rest of the world. Media Contact: Ms. Melody Hong Tel: (852) 3465 5427 Email: melody@chinadailyhk.com

Cultural and creativity industry prizes awarded on Friday highlighted the opportunities inherent in the Guangdong-Hong Kong-Macao Greater Bay Area for cooperation and greater synergies. The Guangdong-Hong Kong-Macao Greater Bay Area Outstanding Cultural and Creative Industries Awards Ceremony was held in Hong Kong to promote outstanding companies and organizations in the cultural and creative industries within the Bay Area. Co-organized by Hang Seng University of Hong Kong and China Daily, the event also aimed to raise awareness of the Bay Area and facilitate a deeper understanding of the cultural and creative enterprises in the area. “The cultural and creative industry is one of the key pillars of China’s economy. Its development, combined with the continuing Bay Area movement, represents huge opportunities for both Hong Kong and Chinese mainland,” said Simon S M Ho, Hang Seng University of Hong Kong president, during the opening remarks. Moses Cheng Mo-chi, a consultant at Hong Kong law firm Messrs. P.C. Woo & Co, added during his own opening remarks that the Hong Kong government has been advancing development in innovative and cultural industries in recent years, while at the same time facilitating collaboration with China to further push these industries forward. The comments were echoed by Zhou Li, editorial board member of China Daily Group and publisher and editor-in-chief of China Daily Asia Pacific, who said he saw a lot of potential in the cultural and creative industry. The Bay Area represents “natural progress that makes sense”, said Wilfred Wong Ying-wai, chairman of the Hong Kong Arts Development Council, in his keynote address for the awards ceremony. “The Guangdong-Hong Kong-Macao Greater Bay Area has three different currencies, taxing systems and legal infrastructures. The people residing in these areas also have different cultural backgrounds,” Wong said. “Problems related to exporting issues and the falling yuan might also come into play. Because of that, to fully integrate these three places might take some time,” he added. “But I am a firm believer of ‘harmony in diversity’. We need to adopt an open mind and take benefits from the different innovative ideas.” Citing the filmmaking industry as an example, Wong noted that most successful movies in Hong Kong rely on music producers from Japan, CGI technologies from South Korea, and actors from Hong Kong and the Chinese mainland. “The potential success in the GBA (Greater Bay Area) might be the same in that sense. Diversity is key,”Wong said. Rocco Yim, leader and key architect of Rocco Design Architects Ltd; Kevin Lee, founder and CEO of Redspots Creative (HK) Co Ltd; Elaine Shiu, founder and chief brand officer of Ejj Holding Ltd; and Jeff Tung, senior project director of New World Development Co, took part in a panel discussion titled Cultural and Creative Bay Area: New Development Trends of Cultural and Creative Industries in the Digital Era. All of them showcased the latest innovations from their companies and shared their thoughts on what the future holds for companies given the opportunities brought about by the growth of the Bay Area. Lee from Redspots Creative demonstrated 3D video production and augmented reality and virtual reality interactive technologies, products and platforms, as well as motion-capture and facial-expression-capture technologies. Shiu from Ejj Holdings shared examples of fashion accessories produced using 3D printing technologies. Shiu said her customers are often amazed by the fact that accessories can now be made using 3D printing. She went on to explain that productivity is improved and the design progress is more flexible with such technology. The whole production process is more environmentally friendly too, she said. “I am proud and delighted to find out Hong Kong designers and their brands received support from the GBA and are gaining more popularity in the area. 3D printing technology is not commonly available in China for fashion jewelry production yet, so there are a lot of opportunities to explore there,” she added. Tung from New World Development showcased the latest technologies used in the Tsim Sha Tsui area, such as the wave energy demonstrator, a green education tool that is able to produce electricity; and smart light poles, which can perform multiple task, including providing Wi-Fi and electricity for large public events. Yim from Rocco Design Architects said technologies such as 3D modeling and other related software allow designers to convert the ideas in their mind to quantifiable graphics, which is something not possible previously. However, he noted that technologies should not “control everything”. “Technologies should only be used as tools and platforms that enhance performance. I believe designs should come from the human mind and creativity, not computers,” Yim said. Addressing the issues of how Hong Kong people’s creativity levels compared with their counterparts in the Bay Area, Lee said that while the markets in China are bigger, Hong Kong designers have more exposure to the global world and are able to “learn from the best” from both the Eastern and Western worlds. “Creativity is in Hong Kong people’s blood,” he said. Yim said Hong Kong and the Bay Area are very different, but each has its own advantages. “For example, Hong Kong is limited in terms of land resources. But it is exactly because of this limitation, local designers are able to, or you might say are forced to, come up with unique designs that could only be seen in this city.” Shiu said that the Bay Area is a bridge that connects local designers to Chinese mainland markets. Hui Cheuk-kuen, a professor of the Hang Seng University, concluded the event by wishing the Bay Area prosperity, and said he looks forward to next year’s award ceremony.