Chris Tung was appointed President of Alibaba Group in May 2023, in charge of Corporate Development where he is responsible for leading strategic alliance with Group partners, driving digital commercial innovations, and efficient collaboration across the Group's businesses.



Chris is best known for his strong leadership in driving marketing innovation and defining new models to build brands. During his tenure as Chief Marketing Officer at Alibaba prior to May 2023, he has led different business divisions to create many best-inclass cases including Taobao Maker Festival, Taocafé unmanned store, Buy+ VR online shopping, Tmall double 11 (single's day) TV gala, Tmall iStore. He also spearheaded the strategic partnership with the International Olympic Committee, making Alibaba the first Internet company to become Worldwide Partner for the Olympic Games.



Chris was awarded as “the Top 50 Creative People of the Year” by Ad Age (2016), one of the “Top 50 Most Innovative CMOs of the Year” by Business Insider (2017), “the Top 50 Most Influential People in the APAC Digital Industry” by The Drum (2018), and “the World's Most Influential CMOs” by Forbes (2018, 2022, 2023).